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Freedom Fibre’s five digital trends and predictions for 2025



Van on country road

 

2025 will see innovation that shapes the future of the internet and beyond, we asked our experts which industry trends to watch in 2025. Here’s what you should know and consider as these trends unfold. 



Security of The Internet of Things (IoT)  

 

The range of products available to access the internet directly is expanding rapidly, so security in relation to The Internet of Things (IoT) is one to watch in 2025.  

 

IoT relates to smart devices that are connected to the internet, those that can communicate with each other and with other devices. This includes objects such as thermostats, speakers, smart watches, doorbells, coffee markers, cars and even your fridge!  

 

The UK’s PSTI (Product Security and Telecommunication Infrastructure) Act came into force in April 2024 which instructs all manufacturers of internet connected smart devices to meet minimum-security standards. 

 

Key measures include: 

 

  • Software updates: Manufacturers must provide timely software updates for their products. Make sure that you check regularly that your hardware is in fact checking for updates and applying them. 

  • Security by design: Manufacturers must design their products with security in mind. Whilst this isn’t going to help with existing IoT devices, it does mean that anything released since April 2024 has taken this into account. Spend time making sure that anything you buy has been designed to be more secure. 

  • Vulnerability disclosure: Manufacturers must disclose vulnerabilities in their products and provide a point of contact for reporting security issues.  

  • Password complexity: Manufacturers must ban default passwords and use unique passwords for their products.  

  • Security standards: Manufacturers must comply with minimum security standards.  

 

 

Keep these things in mind when purchasing and maintaining use of your smart devices.  

 

 

Everything is AI  

 

If you thought AI had reached its limitations in 2024, think again. This year will see the technology transform the way we work, live and play, as game changing programmes such as Sora Turbo and NotebookLM become everyday tools.  

 

Unlike traditional AI programmes which produce written responses, Sora Turbo creates high-quality videos based on a user’s prompt and Google’s NotebookLM, can generate podcasts with whatever sources you feed it – articles, YouTube videos and PDFs for example.  

 

The industry is moving fast and as its ties with national security and government become stronger, all eyes are on AI as its influences grows.  

 

Gone are the days where you use AI solely as an alternative to a search engine, it is now reshaping how we consume and even create our own content.  

 

5G standalone 

 

Yes, we have had 5G for a while, but the exciting aspects (low latency, better reliability etc.) rather than just high bandwidth are becoming a reality, supporting other technological advances rather than being a leap itself.  

Expectations for ultra-fast and low-latency connections are setting new benchmarks for both mobile and home internet and thus 5G is evolving from simply "faster internet" to a foundational technology driving innovation. 


The broadband landscape  

 

In 2025, all eyes will be on Ofcom's Telecoms Access Review (TAR). This year Ofcom will publish its first full consultation on its regulations that will impact the UK fixed telecoms markets from April 2026 until March 2031. 

 

A key focus of this review will be their approach to promoting network competition. Ofcom wants to see network competition continue to develop where this is sustainable and where it delivers benefits to consumers. This review will significantly affect how broadband providers operate and compete in the coming years. 

 

Quantum computing  

 

This year will also see huge advances in quantum computing. A quantum computer is an advanced computer that uses the principles of quantum mechanics processing power, which allows it to perform functions faster than traditional computers.  

 

In December. Google Quantum AI introduced its AI chip Willow, which has the potential for revolutionising (for good and bad) cybersecurity through tackling one of the greatest challenges of the field – errors.  

 

It may be years before general-purpose quantum computers can be applied to a variety of practical problems. 

 

At Freedom Fibre, we’re committed to staying ahead of the curve to bring you the best in connectivity and innovation. 2025 is shaping up to be a landmark year for technological advancements across IoT, AI, 5G, broadband, and quantum computing and we can’t wait to see what comes next!  

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